We are transforming aquaculture industry byproducts into next-generation collagen biomaterials.
DEVELOPMENT
WASTE INTO
WEALTH
While touring one of the largest fish processing operations in the world, our team identified a precious, underutilized byproduct stream… fish skins.
Historically seen as waste, these byproducts were being cast off to rendering plants allowing tremendous value to escape…as fish skins contain extremely valuable Type I collagen, the “crown jewel” of the collagen world.
That’s when our team realized they could make a difference. With our knowledge and resources, we have the potential to transform these byproducts from waste to wealth.
DEVELOPMENT
NEXT
GENERATION
COLLAGEN
The ProCol Health team is developing leading-edge raw material collection to ensure that the highly valued collagen (which nature generously bound into the contents of these marine byproducts) can be extracted and still maintain its native quality.
Our proprietary manufacturing practices are centered on producing next-generation collagenous biomaterials without the use of traditional methods requiring vast amounts of enzymes and time.
DEVELOPMENT
NEXT
GENERATION
COLLAGEN
The ProCol Health team is developing leading-edge raw material collection to ensure that the highly valued collagen (which nature generously bound into the contents of these marine byproducts) can be extracted and still maintain its native quality.
Our proprietary manufacturing practices are centered on producing next-generation collagenous biomaterials without the use of traditional methods requiring vast amounts of enzymes and time.
PURPOSE-DRIVEN
UPCYCLING
Traditional manufacturing practices are imperfect. There’s too much waste. As a purpose-driven company motivated by circular economy solutions, we focus all our efforts on upcycling byproducts in the most sustainable manner, ultimately creating the highest-valued products.
TECHNOLOGY
HIGH-TECH FACILITIES
Our innovation and technology center is located in Israel. ProCol Health thrives in Israel’s booming entrepreneurial ecosystem that provides incredible technological assets, leading talent, and robust R&D specific resources.
MEET OUR TEAM
Lawrence Johnson
Co-Founder, Chairmen, CEO
Builder of successful teams in business and public sector in multiple countries. Trained in science and business and law. Senior Honors BA SC. CALS UW Madison, MBA, Juris Doctorate- California Bar. Increasing roles in leading food, agriculture and consumer companies. Entrepreneurial move to business advising and partnerships in multiple countries processing and commercializing protein, fiber and lipids. U.S. Diplomatic service Europe, Balkans, Southern Africa and SE Asia. Former Commercial, trade and development officer. Awarded highest US Government medal for commercial diplomacy and advocacy. Knowledge of fats, carbohydrates and protein processing. Holder of composition of material patent (assigned to major U.S. company).
Zach Greenberg
Co-Founder, COO
Former founding team member, growth leader, and advisory board member for leading venture backed next generation food and nutritional companies. Proven entrepreneurial track record with expertise in establishing pricing strategy and models, initiating customer-specific R&D, identifying market gaps & go-to market strategy, and presenting company portfolios to industry leaders.
Amit Inbart
Co-Founder and Chief Engineering Officer
Former R&D Manager at Solbar Industries with a focus on extrusion, soy proteins, and isoflavons. Former CTO at Hinonman with focus on secure and sustainable food cultivated with breakthrough technology. Worldwide expert on drying equipment and technologies.
Neil Willcocks
Chief Technical Advisor
Former Vice President and Global Head of Research and Development at Mars Wrigley.
Dr. David Grainger
Chief Science Advisor
Current University Distinguished Professor of Pharmaceutical Chemistry, and Chair, Department of Biomedical Engineering, University of Utah. Substantial experience with medical R&D, biotechnology, drug delivery, biomedical materials, device design and pharmaceutical formulations containing proteins and polymers. Expert in patent evaluation and intellectual property review, early-stage medtech operations, regulatory issues and CRO matching.
Dr. Monica Colt
Science Advisor
Chemistry engineer with over 20 years of analytical laboratory management experience. Specializations in biopolymers (proteins and polysaccharide), biomaterials (synthesis, processing, quality control), fertilizers formulation in precision agriculture (hydroponics) and composite polymeric materials.
Allan Torney
Chief R&D Advisor
Over thirty years as an international R&D leader. Former R&D North American Technology Director for Mars Petcare directly contributing to the development of numerous products still on the market today.
Ofir Ashernizky
Operations Technician
Certified clinical dietitian with expertise in testing, cataloging, and transporting sample materials while complying with strict quality standards.